on | by Pauline Feraren

At this point of us living and trying to do business in the ‘new normal’, it’s become obvious that we can’t continue operating our organisations in the UK as we did before. 

We need fresh, new ways to deliver products and services — as well as ways to let customers know about our availability. As harsh as it sounds, to adapt to the situation with the pandemic would be the end of the business

There are several ways to achieve this outcome, but one method stands out for the relative ease it could be done given the situation: implementing digital marketing strategy tweaks.

Tweaking Your On-going Campaigns

What makes your digital marketing campaign a good start to adapting your business to our circumstances is the fact that you’ve likely already been doing it even before COVID-19 broke out. 

It wouldn’t take much resources to update or upgrade your campaigns to take the following into account:

01 -Generate targeted content for a new type of customerGenerate targeted content for a new type of customer

This new world order calls for new rules of engagement, new ways that your potential customers are going to behave. As a majority of the consumer pool moves online, businesses in the United Kingdom need to allocate more of the advertising budget to online efforts.

Businesses also must pay attention to customer engagements. Doing so will reveal a treasure trove of clients’ pandemic-time interests and concerns. Utilise the knowledge gathered by developing material that they can relate to and find valuable. 

02 - Take emerging trends into accountTake emerging trends into account

Paying close attention to your customers’ needs and buying behaviour will shed light to another thing: the rapid rise and fall of various trends due to the developing news and social situations. Don’t dismiss these changes. 

We are living in an increasingly interconnected society. So staying on top of recent and relevant search trends or hiring a reliable UK SEO services provider will show you the direction your content strategy needs to take so that it grabs the attention of your audience.

Your trend development vigilance will also pay off in the form of better-designed PPC campaigns. Your business will be able to keep brand presence strong by utilising competitive keywords and timely search terms.

03 - Branch out to unexplored digital platformsBranch out to unexplored digital platforms 

Now’s not the time to retreat into old practices that worked for your business previously. These days, you have to market your brand in any way you can, from SEO to paid ads, as if it’s new across a diverse range of digital platforms and channels

Don’t shy away from potential avenues to your customers just because it’s new to you; if the pandemic shift has brought them there, then your brand has to establish a major presence there. No excuses if you want what’s good for your company.

Make use of the content creation and ideation tactics mentioned above to engage your new prospects on various platforms, be it paid, organic, email, or any of the social networking sites. This strategic shift will get your business noticed and bring in fresh, qualified leads to your UK site.

Need Help Generating High-Quality Leads Online?

Say no more. Axadra is a digital marketing agency dedicated to helping your business thrive even with the pandemic going on. We provide SEO services, web development solutions and more to help partners increase returns on their lead generation endeavours.

Get in touch with us.

 

Tags: SEO marketing tips digital marketing

About the Author

Pauline has been writing for the industry long enough to have lived through several Google Updates. She is also a HubSpot certified Content Marketing Specialist. When she's not dancing a step ahead of the algorithms, she's busy trying to find a common free time with her MTG EDH playgroup. She likes cephalopods, but she isn't HYDRA.

Pauline Feraren
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